Ossett Brewery : Launch of the re-brand
Ossett Brewery are proud and excited to announce the launch of their new branding.
With the UK brewing industry more vibrant than it has ever been, it is increasingly important that we represent our great beers in the most effective way. Our aim is to improve perceptions of our brand and entice a new wave of beer drinkers without alienating our existing loyal customer base. To do this we have gone for a more contemporary image whilst not straying too far from our traditional roots as a British cask ale producer. We are confident that our new imagery fits well into both traditional community pubs as well as city centre bars. The new branding covers our company logo as well as our full range of permanent, seasonal and limited edition pump clips. Alongside the rebrand, we have also reverted back to our ‘Science and Art Combined’ strapline which we used at the time of our very first brew back in 1998.
The main company logo remains the same design but we have toned down the colours, making it fit better into a wider variety of applications. For the new pump clips we have deconstructed the full logo somewhat to create a sleeker design. We have found it difficult to effectively fit the full logo onto the front of a limited size pump clip, so we have used our ‘red bar’ only which prominently displays the company name.
With a major new brewery expansion coming this Autumn, we feel we are now in an even better position to elevate our brands to new successes.
Look out for our new range of pump clips and POS which will be available in trade from January 2017.